What is a public / media relations campaign?
A media relations campaign involves aggressively getting the word out about your product and service through print, radio, television and online media. By securing stories, features, interviews and mentions of your business in appropriate media outlets, this strategy drastically increases awareness of your business at a fraction of the cost of advertising.
A pr / media relations campaign provides much more information to your target audience than a simple ad buy, and holds much more credibility with the general public. This strategy is one of the fastest and most inexpensive ways to reach your precise target market and let them know about your business.
Why does my business need public / media relations?
Small and mid-size businesses often lack the advantage of brand recognition like large businesses and corporations do, nor the budget. You need an efficient strategy to establish yourself as a credible and reliable business quickly.
People often think that the media is only interested in large corporations – in fact, it’s quite the opposite. Securing media attention about your business will build your credibility as a service or product, increase your exposure and therefore your profit, and reinforce your brand name. Any business that is looking to grow should include media relations in their overall marketing plan.
What will Jet-Set Marketing do for my company?
The media experts at Jet-Set Marketing, Inc. are experienced and successful in garnering significant media attention for your business to raise awareness. Our team members are trained in journalism and have drawn media interest for companies of all sizes and in all industries. We have established relationships with key members of the press, and know what information they need and how to get it to them.
At Jet-Set Marketing, Inc. we begin by building a creative press kit that gives the media the information they need in the format they need it in. A media relations campaign also includes a tailored media list with contacts specific to your area and industry.
At Jet-Set Marketing, Inc. we thoroughly brainstorm all appropriate angles for your business and actively pitch the media. Our team takes care of securing you media coverage targeted at your key market through aggressive pitching. We act as your advocate to the media and will provide the press with all the information they need to get your name to your potential customers.
Jet-Set's Public / Media Relations Services:
- Strategic Public Relations Plans
- Press / Media Kits
- News Releases
- Publicity Stunts
- Special Events and Promotions
- Customer Relations
- Employee Communication
- Crisis Communication & Management
- Media Training